There are many reasons women's sports don't get enough media coverage. Here are three. Men's sport is dominant, underfunded and lacks role models. These are just a few of the reasons why women aren't represented in sport. To combat these issues, it is important that the media do a better coverage of women's sport.
Absence of a consistent presence
The study shows that almost 80 percent of all televised sport news programs don't include stories about women sports. Stories about women's sports are often shorter and partially eclipsed by those featuring stories. Despite being conducted before the COVID-19 crisis, sports coverage of women's events has increased. It also cites recent ESPN investment to air WNBA game.
Subfunding
Despite the fact the NCAA has taken steps to ensure equal funding for all sports teams, these improvements are still not sufficient. The NCAA rules are not staggered, and the games are not broadcast simultaneously. Another issue is that women are still not represented in coaching posts. It has been a problem for decades and it still is today. While the change is welcome, it is not a significant step in the right direction.
Men's sports dominance
Men dominate media coverage of women's sport. While gender asymmetry can temporarily boost the story of a certain women's sport/team, it doesn't always lead to greater coverage of other women-related sports. Asymmetric gender mark often mixes with local parochialism or obscures the success of the local men's sports team.
Manufacture of no role models
Female athletes are often underrepresented in the media, which has made them the main source for information for younger generations. This underrepresentation creates a lack of role models for young girls. In media, there is little to no role model for young girls. This perpetuates the socialization of gender roles in a different way. These are some of the ways media outlets can better represent female athletes and increase their viewership. This is just one example.
Insufficient investment
Few studies have been done on gender disparities in sport investment. Very little research has looked at why managers invest more money in men's sports than in women's. Sponsorship spending has become more strategic. What is the question? Let's examine the question. Tokenism has long been a problem in women's sports. Major brands view investing money in women as a PR game.